Anxiety and Activism in Transgender Bathroom Signs

Don Patterson
7 min readFeb 13, 2018

I notice logos and probably think about them too much. I have opinions about their design, the color choices and how they visually connect to other ideas (e.g., Starbuck’s logo design trajectory, the Helvetica documentary or the story of the Lucky Strike logo [pg 68]). I don’t have the creative skill to make good ones myself, but from time to time I have hired graphic designers to make them for my projects and organizations. I like the challenge of communicating values simply and visually. Of course, logos aren’t the only kinds of images that do this. The more generic…

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