A Collection of Three Word Brand Haikus

I’m not sure what is in the marketing water that has caused an explosion of brand haikus, but everyone is drinking it. Traditional “haikus” are poems with three lines and a 5–7–5 syllable pattern. However, “brand” haikus (which I just coined) are words that are tacked on to logos or wordmarks that companies use to concisely explain their mission. (Marketers appear to include this in the more general category of “taglines”)

There is a common pattern of using three words to do this job. This might be because of a need to cut through the clutter of full sentences…